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AD0-E312 Exam Topics

Section 1: System configuration 11%

  • Apply system-wide configuration settings and defaults
  • Given various parameters, select the appropriate Adobe Campaign feature to implement a use case
  • Troubleshoot system configuration settings
  • Implement custom configurations

Section 2: Customization 24%

  • Given a set of requirements, apply best practices to design a data model
  • Describe the implementation of APIs in Campaign
  • Describe best practices for developing with JavaScript in Adobe Campaign
  • Apply JavaScript libraries in workflows, SOAP calls, typology rules and personalization blocks
  • Describe commonly used OOTB functions
  • Given a scenario, identify the use case against forms versus web app implementing
  • Implement a custom web app and complex forms
  • Describe best practices for using SQL functions in Adobe Campaign
  • Given a scenario, understand how to use SQL scripts in Adobe Campaign

Section 3: Access management 5%

  • Given a scenario, configure security settings for an operator
  • Describe how to configure access management settings based on the solution design document
  • Describe how to configure single sign-on and LDAP integration
  • Describe access management at the Adobe Campaign instance level
  • Understand the limitations of data partitioning and when to use sysfilter

Section 4: Data integration 20%

  • Given a scenario, select the best approach to integrate with external data sources
  • Implement best practices for workflow data processing
  • Apply data integration techniques within a workflow
  • Identify security and network settings to integrate with Adobe Campaign from an external system
  • Set up the CRUD process on a schema from outside of Adobe Campaign

Section 5: Instance management 14%

  • Given a log entry from the monitoring console, identify possible causes
  • Understand and act on the Workflow heatmap
  • Demonstrate the process to create a custom workflow or report for instance monitoring
  • Identify problems based on system indicators
  • Explain the impact of services and processes on the system
  • Identify basic system audit metrics/checks

Section 6: Campaign configuration 25%

  • Apply advanced personalization techniques
  • Configure and apply custom target mappings
  • Identify appropriate JavaScript usage in the Campaign workflow and why
  • Apply custom code to manipulate temp tables and workflow context
  • Validate and debug workflow logic
  • Apply advanced delivery settings
  • Describe workflow practices that have a negative impact on performance
  • Configure the Interaction module
  • Given a use case, recommend complex targeting workflow design

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